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Chapter Four Learning Objectives: Identify a target market by analyzing the needs of customers. Explain how market segmentation can help an entrepreneur analyze a target market. Explain the role of market research. Identify the six ste...
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  • Chapter Four Learning Objectives: Identify a target market by analyzing the needs of customers. Explain how market segmentation can help an entrepreneur analyze a target market. Explain the role of market research. Identify the six ste...
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